The Clustering Techniques That Can Be Used in Segmenting

question 113

Multiple Choice

The clustering techniques that can be used in segmenting:

• A) eliminate the need for management intuition and judgment.
• B) group people together into heterogeneous product-market segments.
• C) try to find similar patterns within sets of data.
• D) allow managers to ignore segmenting dimensions.
• E) None of these is true.

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Definitions:

Sales Taxes

Taxes imposed by governments on the sale of goods and services, usually calculated as a percentage of the sale price.

Current Ratio

A liquidity ratio that measures a company's ability to pay short-term obligations or those due within one year, calculated as current assets divided by current liabilities.

Current Liability

A company's financial obligations that are due within one year or within the normal operating cycle, including accounts payable and short-term loans.

Current Liability

An obligation that is due to be paid within one year or within the normal operating cycle of the business, whichever is longer.