Strategy Decisions Pertaining to Product Features, Packaging, Product Line Assortment

question 48

Multiple Choice

Strategy decisions pertaining to product features, packaging, product line assortment, and branding will be most affected by which target market dimension?

• A) Geographic location.
• B) Urgency to get need satisfied.
• C) Behavioral needs and attitudes of consumers.
• D) Demographic characteristics of potential customers.
• E) Geodemographic characteristics of potential customers.

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Definitions:

Narcolepsy

A chronic sleep disorder characterized by overwhelming daytime drowsiness and sudden attacks of sleep.

REM Sleep

A sleep phase characterized by rapid eye movement, during which dreaming occurs and brain activity is similar to wakefulness.

Sleep Disorder

A medical disorder of the sleep patterns of a person or animal, which can interfere with physical, mental, social, and emotional functioning.

Sleep Apnea

A sleep disorder characterized by pauses in breathing or instances of shallow or infrequent breathing during sleep.