Which of the Following Statements About Market Segmentation Is NOT

question 27

Multiple Choice

Which of the following statements about market segmentation is NOT correct?

• A) It starts by segmenting broad product-markets.
• B) It involves naming broad product-markets.
• C) A market grid with submarkets can be a visual aid to market segmentation.
• D) It segments broad product-markets in order to develop suitable marketing mixes.
• E) First-time market segmentation efforts often fail.

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Definitions:

Cash Inflows

The total amount of money received by a company or individual during a set period.

Payback Period

The duration of time it takes to recover the cost of an investment, calculated as the point where net cash flow equals the initial investment.

Initial Cost

The initial expense associated with the purchase or investment in an asset before operational costs are considered.

Future Cash Inflows

Predicted incoming money to a company or project from operations, investments, or financing activities in the future.