Saying That a Good Market Segment Should Be "Heterogeneous Between

question 178

Multiple Choice

Saying that a good market segment should be "heterogeneous between" means that the consumers in ______.

• A) a market segment should be as similar as possible with respect to their likely responses to marketing mix variables and their segmenting dimensions
• B) a market segment should be as different as possible with respect to their likely responses to marketing mix variables and their segmenting dimensions
• C) different segments should be as similar as possible with respect to their likely responses to marketing mix variables and their segmenting dimensions
• D) different segments should be as different as possible with respect to their likely responses to marketing mix variables and their segmenting dimensions
• E) the segmenting dimensions should be useful for identifying different customers and deciding on marketing mix variables

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