Saying That a "Good" Product-Market Segment Should Be Substantial Means

question 185

Multiple Choice

Saying that a "good" product-market segment should be substantial means that ______.

• A) the company does not have to worry about substantial competition for a long time
• B) people should have substantially different reactions to marketing mix variables
• C) it should be large enough to be profitable
• D) people in different market segments should be as different as possible
• E) the product and its offerings are substantial in nature

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Definitions:

Telepresence

Technology that allows a person to feel as if they are present, to give the appearance of being present, or to have an effect, at a location other than their own.

Team Meeting

A gathering of team members to coordinate actions, share updates, and strategize on projects, essentially a synonym for Group Meetings.

Setting Up

The process of establishing or arranging something to be ready for use.

Female Orgasmic Disorder

A sexual dysfunction characterized by difficulty experiencing an orgasm after ample sexual stimulation.