Strategy Decisions Pertaining to Product Features, Packaging, Product Line Assortment

question 48

Multiple Choice

Strategy decisions pertaining to product features, packaging, product line assortment, and branding will be most affected by which target market dimension?

• A) Geographic location.
• B) Urgency to get need satisfied.
• C) Behavioral needs and attitudes of consumers.
• D) Demographic characteristics of potential customers.
• E) Geodemographic characteristics of potential customers.