The Segmenting Step of the Segmentation Process

question 149

Multiple Choice

The segmenting step of the segmentation process

• A) brainstorms possible marketing mixes.
• B) fits potential customers neatly into market segments.
• C) disaggregates all possible needs.
• D) involves selecting a target marketing approach.
• E) looks for similarities in needs.

---

Definitions:

Principle

A fundamental truth or proposition that serves as the foundation for a system of belief or behavior or for a chain of reasoning.

Ethics of Exchange

Moral principles that govern the conduct of transactions between buyers and sellers, ensuring fairness and honesty in the marketplace.

Consumer Bill of Rights

A set of principles established to protect the interests of consumers, typically advocating for safety, the right to be informed, the right to choose, and the right to be heard.

Morally Right

Pertains to actions or behaviors that align with ethical principles and societal standards of conduct, considered fair and just.