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The direct market environment
Descriptive Statistics
Statistical methods that summarize and organize the characteristics of a dataset, including measures like mean, median, mode, and standard deviation.
Range
The difference between the highest and lowest scores in a set of data, indicating the spread of scores.
p < .05
A statistical term indicating that the probability of the observed data, or more extreme, if the null hypothesis were true, is less than 5%, often used as a threshold for statistical significance.
Experimental Group
In research, a group of subjects who receive the treatment or variable being tested for its effect.
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