Benefits of Focusing on a Specific Target Market (With the Aid

question 233

Multiple Choice

Benefits of focusing on a specific target market (with the aid of marketing segmentation) include all the following except:

• A) Marketers can fine tune their marketing mixes, thus providing superior value to customers.
• B) Marketers can build a competitive advantage by effectively meeting customers' needs.
• C) Customers will view the firm's offerings as uniquely suited to their preferences and needs.
• D) Managers can identify the best technology for improving production methods.
• E) Managers will gain a clear, shared vision for how to proceed with marketing mix decisions.

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Definitions:

Employee Training

organized activity aimed at imparting information and/or instructions to improve the recipient's performance or to help achieve a required level of knowledge or skill.

Nature Influencing Culture

Refers to how the natural environment and its resources shape the development, practices, and beliefs of societies and cultures.

Enjoyment

A feeling of pleasure and satisfaction derived from engaging in an activity or experiencing something.

Birthday

The anniversary of the day on which a person was born, often celebrated as a special event.