Which of the Following Statements About Positioning Is FALSE

question 110

Multiple Choice

Which of the following statements about positioning is FALSE?

• A)Positioning often makes use of techniques such as perceptual mapping.
• B)Positioning refers to how customers think about proposed or present brands in a market.
• C)Positioning issues are especially important when competitors in a market are highly dissimilar.
• D)Positioning helps marketing managers know how customers view the firm's offering.
• E)Managers make graphs for positioning decisions by asking consumers to make judgments about different brands.

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Definitions:

Prediction

The act of forecasting or projecting the future outcome or trends based on current or past data, analysis, or trends.

Analysis

The process of breaking a complex topic or substance into smaller parts to gain a better understanding of it.

Explanation

The act of making something clear or understandable, providing reasons, context, or details.

Management

The act or process of planning, organizing, directing, and controlling resources and activities to achieve specific goals.