GE's Planning Grid Approach to Evaluating Proposed and Existing Plans

question 168

Multiple Choice

GE's Planning Grid approach to evaluating proposed and existing plans and businesses:

• A) considers how profitable opportunities are likely to be.
• B) reflects the corporation's objectives.
• C) helps managers see why some ideas are supported and others are not.
• D) is a subjective, multiple-factor approach.
• E) All of these alternatives about GE's Planning Grid are true.

---

Definitions:

Consumer Surplus

The disparity between what consumers are inclined and financially able to spend on a good or service compared to what they ultimately pay.

Marginal Utility

The boost in satisfaction or utility a person enjoys from consuming another unit of a good or service.

Total Utility

The overall satisfaction or benefit a consumer derives from consuming a certain quantity of a good or service.

Scented Candles

Candles infused with fragrant oils that release a pleasant aroma when burned, often used for relaxation, ambiance, or aromatherapy.