Which of the Following Is NOT One of the Four

question 150

Multiple Choice

Which of the following is NOT one of the four variables in a marketing mix?

• A) Price
• B) Product
• C) Promotion
• D) Payment
• E) Place

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Definitions:

Dividend Growth Model

A model that determines the current price of a stock as its dividend next period, divided by the discount rate, less the dividend growth rate.

Cost of Equity

The theoretical compensation a company provides to its shareholders for the risk they assume by investing their funds.