Which of the Following Statements About Customer Complaints Is FALSE

question 104

Multiple Choice

Which of the following statements about customer complaints is FALSE?

• A) Customer complaints that are handled well by the company usually help it win new customers.
• B) In business markets, customer complaints are usually handled by the sales force.
• C) In consumer markets, customer complaints are usually handled by toll-free telephone lines, Web sites, and e-mail customer service reps.
• D) Customer complaints that are handled well by the company usually help it keep its customers.
• E) None of these is false.

---

Definitions:

Visual Recognition

The cognitive process by which the brain identifies and understands objects, faces, and symbols seen through the eyes.

Visual Images

Mental representations of objects, scenes, or events that are not currently present to the senses.

Spatial Relationships

The understanding of how objects or points in space relate to each other in terms of distance, direction, and position.

Mental Rotation

The cognitive ability to rotate mental representations of two-dimensional and three-dimensional objects.