A Marketing Auditor for a Firm Will Most Likely

question 145

Multiple Choice

A marketing auditor for a firm will most likely:

• A) develop marketing plans for the firm based on the current plans being implemented.
• B) interview employees of the firm to determine the level of job satisfaction.
• C) evaluate the marketing plans being implemented by the firm to see if they are still the best plans the firm can offer.
• D) set company-wide objectives and targets in line with the marketing plan.
• E) compare the firm's current marketing plans to older plans in order to determine the progress made by the firm.

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Definitions:

Organizational Effectiveness

A measure of how successfully an organization achieves its goals and objectives, often evaluated through performance, adaptability, and sustainability.

External Environment

The external environment of an organization includes all outside factors and forces that affect its operations, ranging from economic, socio-cultural, legal, technological, to political conditions.

Environmental Uncertainty

The extent to which an organization lacks information or control over the elements of its environment, affecting decision-making and strategy.

Opportunities

Chances or situations that can lead to the advancement or progress in a person's career, business, or other aspects of life.