When a Brand Communicates Its Own Promotional Messages Through the Message

question 125

Multiple Choice

When a brand communicates its own promotional messages through the message channel it pays to access,what is the likely disadvantage?

• A)It is difficult to attract potentially large audience.
• B)It can be negative toward the brand.
• C)It lacks precise targeting.
• D)It is more costly and has declining effectiveness.
• E)The promotional messages created are out of a marketing manager's control.

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Definitions:

Corporate Executives

Individuals who hold senior management positions within a company, responsible for making the major corporate decisions.

Whistleblower

An individual who exposes any kind of information or activity that is deemed illegal, unethical, or not correct within an organization.

Fraudulent Accounting

A practice involving intentional manipulation of financial statements to present a false picture of a company's financial health.

Ethics

Ethics is the branch of philosophy dealing with moral principles that govern a person's behavior or the conducting of an activity.