Which of the Following Is NOT True About Managing and Measuring

question 116

Multiple Choice

Which of the following is NOT true about managing and measuring online media?

• A) Different software packages must be used to manage each major social media platform.
• B) Marketing automation software tracks individual customers' behavior.
• C) When earned and owned media are online it is faster to measure results.
• D)
• It offers a white paper that overly promotes Hootsuite.
• E) When earned and owned media are online, it is easier to measure results.

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Definitions:

Motives

The reasons or driving forces behind individuals' actions or behavior.

Motivational Principle

A fundamental truth about what motivates individuals to act in certain ways or pursue particular goals.

Performance

The execution of an action or task measured against preset known standards of accuracy, completeness, cost, and speed.

Fortune Magazine

An American international business magazine, published and owned by Time Inc., known for its ranked lists and business news.