Which of the Following Is True About the Role of Social

question 40

Multiple Choice

Which of the following is true about the role of social media in promotion?

• A) Social media is considered a one-to-many model of communication.
• B) Social media has no direct media cost.
• C) Social media provides opportunities for owned and earned media, but not for paid media.
• D) Social media involves a relatively long planning cycle than advertising.
• E) Social media operates in the same way as advertising does.

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Definitions:

Journal Entry

A record in accounting that notes the debit and credit transactions affecting a company's financial statements.

Stockholders

Individuals or entities that own shares in a corporation, giving them certain rights and responsibilities.

Fees Earned

Income earned by a company from its service offerings over a defined time frame.

Journal Entry

A record in accounting that notes the debit and credit movements across accounts for a particular financial transaction.