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Suppose That You Have Begun to Gather Some Demographic Data

question 2

Multiple Choice

Suppose that you have begun to gather some demographic data in order to project the potential sales of a new development project. The developer hopes to be able to target the following household types who fall in the upper 10% of income brackets: Empty Nesters, Single Parents, and Unrelated Individuals. Utilizing the following population information, determine the core market share that the development project yearns to target with this project. Total Owner Occupant Households: 48,000; Traditional Families in the Upper 10% of Income Brackets: 25,000; Empty Nesters in the Upper 10% of Income Brackets: 5,000; Single Parents in the Upper 10% of Income Brackets: 10,000; Unrelated Individuals in the Upper 10% of Income Brackets: 8,000

Acknowledge the importance of employee evaluation, retention, and training in human resource management.

Grasp the essential elements of job analysis, descriptions, and specifications in staffing processes.

Understand and describe the principles of equal employment opportunity (EEO), affirmative action, and anti-discrimination in the workplace.

Recognize and explain the roles of various federal agencies and laws in enforcing workplace equality, focusing on the EEOC and the Americans with Disabilities Act.

Definitions:

Direct Distribution Channel

Marketing channel that moves goods directly from producer to ultimate user.

Indirect Distribution Channel

A chain of intermediaries through which a product passes before reaching the consumer, involving one or more third parties.

Customer Service

The support and guidance offered by a company to its customers or users of its products or services.

Retail Strategy

The planning approach retailers use to attract customers, enhance shopping experiences, and optimize sales and profits.