When Karen Went to Amazon

question 20

Multiple Choice

When Karen went to Amazon.com,based on her past purchases,the site asked her if she was interested in a new book by Deepak Chopra.It also asked her if she wanted to be reminded when new books by Chopra or authors of similar books became available.Karen was even able to review her past purchases.All of these unique customer services enable Amazon.com to ______.

• A)combat the problems associated with service intangibility
• B)prevent price comparisons with other electronic retailers of books
• C)standardize its service offering
• D)differentiate itself from other retailers of books
• E)keep their prices low

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Definitions:

Policy Measures

Actions, strategies, or laws undertaken by government or organizations to address specific issues or achieve targeted outcomes.

Canadian Mosaic

The concept of multiculturalism in Canada, where diverse cultural groups coexist and maintain their distinctiveness.

Verticality

In social contexts, it refers to the hierarchical organization and structure within societies or organizations, indicating levels of authority, status, and power.

Biological Factors

Aspects that are related to the genetic, physiological, and anatomical characteristics of an organism that influence its behavior and development.