The Standardization Service Approach Encourages Service Providers to Tailor the Service

question 41

True/False

The standardization service approach encourages service providers to tailor the service to meet each customer's personal needs.

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Definitions:

Social Identity

A definition of the self in terms of the defining characteristics of a social group.

Situated Self

The subset of self-concepts that constitutes the self people recognize in a particular situation. Selected from the person’s various identities, qualities, and self-evaluations, the situated self depends on the demands of the situation.

Looking Glass Self

A concept in social psychology suggesting that an individual's self-concept is influenced by how they believe others perceive them.

Generalized Other

A conception of the attitudes and expectations held in common by the members of the organized groups with whom one interacts.