What Can a Retailer Do to Keep Customers from Being

question 59

Multiple Choice

What can a retailer do to keep customers from being confused about the retailer's image?

• A)develop an integrated marketing communication program to deliver a consistent message
• B)standardize pricing
• C)change the offerings based on the current fads to stay contemporary
• D)re-design stores to suit contemporary tastes
• E)be consistent in competitiveness as it clearly defines top performers in the market

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Definitions:

Maintenance Role

In group dynamics, this refers to actions and behaviors a group member exhibits to support the emotional life and cohesion of the group.

Harmonizing

The process of making things compatible or consistent; reducing conflict or disagreement among elements to create a coherent whole.

Consensus Testing

A method used to evaluate the degree of agreement among group members regarding a certain topic or decision.

Worker Competency

Refers to the ability of employees to meet job requirements, including skills, knowledge, and behaviors required for effective job performance.