Retailers Build Top-Of-Mind Awareness by _____

question 59

Multiple Choice

Retailers build top-of-mind awareness by _____.

• A) using memorable symbols
• B) keeping prices low
• C) buying assortments from the leading vendors
• D) connecting with family values
• E) distributing coupons

---

Definitions:

Attentional Blink

A brief period after detecting one stimulus during which a person cannot perceive a second stimulus, despite being able to see it.

Change Blindness

A perceptual phenomenon where a change in a visual stimulus is introduced and the observer does not notice it.

Attentional Blink

A brief lapse in attention that occurs when perceiving multiple stimuli in rapid succession, resulting in a failure to notice some of the stimuli.

Change Blindness

A perceptual phenomenon where a person fails to notice significant changes in the visual environment due to brief distractions or interruptions.