What Can a Retailer Do to Keep Customers from Being

question 59

Multiple Choice

What can a retailer do to keep customers from being confused about the retailer's image?

• A)develop an integrated marketing communication program to deliver a consistent message
• B)standardize pricing
• C)change the offerings based on the current fads to stay contemporary
• D)re-design stores to suit contemporary tastes
• E)be consistent in competitiveness as it clearly defines top performers in the market

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Definitions:

Horney

Karen Horney was a German-American psychoanalyst known for her theory of neurotic needs and the concept of womb envy, countering Sigmund Freud's emphasis on penis envy.

Neurotic Trends

Patterns of thought, behavior, or emotion that are dysfunctional or maladaptive, often related to anxiety or stress.

College Students

Individuals enrolled in institutions of higher learning, engaging in studies towards degrees or qualifications.

Horney

Refers to Karen Horney, a psychoanalytic psychologist known for her theory of neurotic needs and her disagreement with Freud's theories on women.