What Are the Inherent Limitations Associated with Asking the Customer

question 30

Multiple Choice

What are the inherent limitations associated with asking the customer for identifying information for building a customer database?

• A)Some customers may feel that the sales associate is violating their privacy.
• B)Some identifying information is illegal to use for marketing purposes.
• C)If the information provided is inaccurate,the retailer may be held liable.
• D)Consumers may be concerned about data mining.
• E)Customers may give more information than what the sales associate can record.

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