What Segmenting Scheme Is Frequently Used with Catalog Retailers and Direct

question 78

Multiple Choice

What segmenting scheme is frequently used with catalog retailers and direct marketers?

• A)RFM analysis
• B)80-20 rule
• C)Customer pyramids
• D)Multidimensional segmentation
• E)Data mining

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Definitions:

Life Terms

Durations of appointment, often used in the context of judicial or governmental positions, that extend for the incumbent's lifetime unless resigned, retired, or impeached.

Rhode Island

The smallest U.S. state by area, known for its Sandy shores and seaside Colonial towns. It was also the first of the thirteen original colonies to declare independence from British rule.

Constitutional Convention

The 1787 meeting in Philadelphia where delegates drafted the U.S. Constitution to replace the ineffective Articles of Confederation.

African-Americans

A term referring to Americans of African descent, particularly those whose ancestors were enslaved and brought to the Americas during the transatlantic slave trade.