Which of the Following Is NOT True in Describing Market

question 1

Multiple Choice

Which of the following is NOT true in describing market penetration growth strategy?

• A)It involves realizing growth by directing efforts toward existing customers using the retailer's present retailing format.
• B)It includes opening more stores in the target market.
• C)It includes keeping existing stores open for longer hours.
• D)It involves displaying merchandise to increase impulse purchases and training salespeople to cross-sell.
• E)It involves using the existing retail format in new market segments.

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Definitions:

Contact Hypothesis

The idea that regular interaction between members of different groups reduces prejudice, providing that it occurs under favorable conditions.

Prejudice

A preconceived opinion that is not based on reason or actual experience; often directed towards people or groups.

Stereotyping

The act of assigning fixed, generalized attributes to a group of people, ignoring individual differences.

Mental Energy

The capacity to apply cognitive resources towards thinking, problem-solving, and decision-making.