How Can a Service Retailer Best Cope with the Problems

question 69

Multiple Choice

How can a service retailer best cope with the problems associated with the intangibility of service? 

• A) Use low prices during off-seasons to help match supply and demand.
• B) Use mass production.
• C) Emphasize quality control.
• D) Solicit customer evaluations and complaints.
• E) Increase staffing at peak demand times.

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Definitions:

CS

An abbreviation for Conditioned Stimulus, which is a previously neutral stimulus that, after being associated with an unconditioned stimulus, elicits a conditioned response.

UCR

An unconditioned response, which is an automatic or natural reaction to an unconditioned stimulus without prior conditioning.

Delayed Conditioning

A conditioning process where there is a time gap between the presentation of the conditioned stimulus (CS) and the unconditioned stimulus (US) that leads to learning.

Trace Conditioning

A form of classical conditioning where there is a time interval between the conditioned stimulus and the unconditioned stimulus, requiring the subject to maintain a memory of the CS to form the association.