______________ Is When a Firm Performs More Than One Set

question 18

Multiple Choice

______________ is when a firm performs more than one set of activities in a marketing channel or supply chain.

• A)Channel diversification
• B)Horizontal development
• C)Horizontal integration
• D)Vertical development
• E)Vertical integration

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Definitions:

Common Stock

A type of equity security that represents ownership in a corporation, with voting rights and potential for dividends.

Dividends

Distributions made to shareholders by a company, often from its earnings.

Par Common Stock

The nominal or face value assigned to common stock shares in the charter of a corporation.

Cumulative Preferred Stock

A type of preferred stock where dividends accrue if not paid in a given year and must be paid out before any dividends can be distributed to common stockholders.