Why Is Constructing a Customer Database More Difficult for In-Store

question 32

Multiple Choice

Why is constructing a customer database more difficult for in-store transactions than it is for online shopping?

• A) Customer returns to the store confound the data.
• B) Store purchases can be made with cash or third-party credit cards.
• C) Availability of store assortments is not always similar to website assortments.
• D) Store customers are not interested in sharing personal information.
• E) Since customers are more likely to buy gifts for others in stores than online,it defeats the purpose of understanding the end-user.

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Definitions:

Business Messages

Any form of communication, including written and oral, used in a business context to convey information, directives, or policies.

Roundabout Construction

The process of building a circular intersection or junction in which road traffic flows almost continuously in one direction around a central island.

Angry

An emotional state characterized by feelings of displeasure, irritation, or hostility.

Contact

The act of communication or interaction between individuals, or the information needed to initiate such communication.