Which of the Following Statements Is True of Frequent-Shopper Programs

question 23

Multiple Choice

Which of the following statements is true of frequent-shopper programs?

• A) They are highly beneficial for building long-term customer loyalty.
• B) The discounts offered appeal mostly to price-conscious customers.
• C) Customers are able to clearly differentiate the programs offered by different retailers.
• D) Competitive advantages gained from these programs are sustainable.
• E) Effective frequent-shopper programs are easy to develop.

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Definitions:

Productivity Growth

An increase in the efficiency of production, often measured by the amount of goods and services produced per unit of labor.

Labor Force

All the members of a particular organization or population who are able to work, viewed collectively.

Productivity Per Worker

A measure of output produced per unit of labor, often used to gauge the efficiency and performance of an economy's workforce.

Industrialized Nations

Countries that are characterized by a high level of industrialization, advanced technological infrastructure, and higher living standards.