From Scenario B, Based on Bryan's Analysis of the Competitive

question 111

Multiple Choice

From Scenario B, based on Bryan's analysis of the competitive environment, it can be inferred that

• A)the customers will face switching costs.
• B)there are no competitors.
• C)there are many substitutes.
• D)there are no barriers to entry.
• E)the threat of new entrants is high.

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Definitions:

Contingency Planning

The development of strategies and actions to prepare for and respond to unexpected events or emergencies in order to minimize risk and impact.

Controlling

The process of evaluating and correcting activities to keep the organization on course.