The Basic Purpose of Calculating Competitive Strength Scores for Each

question 24

Multiple Choice

The basic purpose of calculating competitive strength scores for each of a diversified company's business units is to

• A)rank the business unit from best to worst in terms of potential for cost reduction and profit margin improvement.
• B)provide a quantitative measure of the overall market strength and competitive standing for each business unit.
• C)determine which business unit has the greatest number of resource strengths,competencies,and competitive capabilities,and which one has the least.
• D)determine which one has the biggest market share and is growing the fastest.
• E)rank each business unit's strategy from best to worst.

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Definitions:

Roman Catholic Priest

A clergyman in the Roman Catholic Church who has been ordained to perform sacraments, guide, and serve the community.

Cultural Differences

The variations in beliefs, behaviors, values, and practices observed between different societies, ethnic groups, or nationalities.

Evoked

Brought to conscious mind; in marketing, it refers to brands or products that consumers recall readily when considering a purchase in a particular category.

Situational

Relating to or dependent upon a set of circumstances or conditions at a particular time that affects actions, decisions, and strategies.