Which One of the Following Is Not a Good Type

question 23

Multiple Choice

Which one of the following is not a good type of rival for an offensive-minded company to target?

• A) market leaders that are vulnerable
• B) runner-up firms with weaknesses in areas where the offensive-minded challenger is strong
• C) small local and regional companies with limited capabilities
• D) struggling enterprises that are on the verge of going under
• E) other offensive-minded companies with a sizable war chest of cash and marketable securities

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Definitions:

Cause Advertising

Form of institutional advertising that promotes a specific viewpoint on a public issue as a way to influence public opinion and the legislative process.

Direct-Mail Promotion

A marketing approach where companies send promotional materials, like brochures or catalogs, directly to potential or existing customers through the mail.

Advocacy Advertising

is a type of marketing aimed at influencing public opinion or policy by promoting a particular point of view or cause.

Legislation

Laws that have been enacted by a governing body, such as a legislature or governmental authority.