Pay-Per-Click Generates Revenue Each Time a User Clicks on a Link

question 68

True/False

Pay-per-click generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call.

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Definitions:

Marginal Utility

The variation in pleasure or usefulness a consumer feels from using one more unit of a product or service.

Diminishing Marginal Utility

The principle that as a consumer consumes more of a good or service, the additional satisfaction gained from consuming an additional unit decreases.

Inferior Good

A type of good for which demand decreases as the income of consumers increases, opposite to what is observed with normal goods.

Diminishing Marginal Utility

The principle that as a person consumes more of a good, the satisfaction (utility) gained from consuming an additional unit decreases.