Examlex
Which of the following is correct in reference to a database?
Touchpoint
Any interaction or point of contact between a company and its customers, which can influence the customer's perception and relationship with the brand or product.
Journey Map
A visual representation of a user's experience with a product, service, or brand over time, highlighting key interactions and touchpoints.
Buyer Persona
A detailed description of a fictional person who represents a key segment of a company's target market, used to visualize the ideal customer and guide marketing strategies.
Insight
An interpretation of an observation or a sudden realization that provides us with a new understanding of a human behavior or attitude that results in the identification of a need.
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