There Are Three Phases in the Evolution of CRM: (1)

question 51

Multiple Choice

There are three phases in the evolution of CRM: (1) reporting, (2) analyzing, and (3) predicting. What do CRM predicting technologies help organizations accomplish?

• A) Make predictions regarding customer behavior such as which customers are at risk of leaving
• B) Segment their customers into categories such as best and worst customers
• C) Identify their customers across other applications
• D) All of these

---

Definitions:

Melanin

A natural pigment found in most organisms, responsible for the color of skin, hair, and eyes, and protection against UV radiation.

Albinism

A genetic condition marked by the absence of melanin pigment in the skin, hair, and eyes, leading to light pigmentation and vision problems.

Cyanosis

A bluish discoloration of the skin and mucous membranes due to the presence of deoxygenated hemoglobin in blood vessels near the skin surface.

Blood Vessels

Tubular structures that transport blood throughout the body, including arteries, veins, and capillaries.