Which of the Following Best Describes Content Validity

question 1

Multiple Choice

Which of the following best describes content validity?

• A) It is the extent to which something provides economic value greater than its cost.
• B) It is the extent to which a measurement is free from random error.
• C) It is the consistency between the test items or problems and the kinds of situations or problems that occur on the job.
• D) It is the consistency between a high score on a test and high level of a construct such as intelligence or leadership ability, as well as between mastery of this construct and successful performance of the job.
• E) It is the measure of validity based on showing a substantial correlation between test scores and job performance scores.

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Definitions:

Mass Coverage

A term generally referring to the extensive reach or exposure of a product, service, or message across a wide audience.

Personal Selling

A direct marketing approach involving face-to-face sales presentations and interactions between salespersons and potential customers.

Advertising

The activity of creating and disseminating messages to promote products, services, or ideas to potential customers.

Institutional Advertising

Involves messages that promote concepts, ideas, philosophies, or goodwill for industries, companies, organizations, or government entities.