KFFI-AM Runs Frequent Commercials That Ask Listeners to Dial Advertisers

question 53

Multiple Choice

KFFI-AM runs frequent commercials that ask listeners to dial advertisers' toll-free numbers or visit their Web sites for information about ordering the advertised products or services. Which of the following is most likely used on KFFI-AM?

• A) Telemarketing
• B) Mass marketing
• C) Direct-response advertising
• D) Digital interactive advertising
• E) Customer database marketing

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Definitions:

Attachment Theory

A psychological model that describes the dynamics of long-term and short-term interpersonal relationships between humans, focusing on how childhood attachments influence adult relationships.

Early Relationships

The initial connections and interactions an individual forms, which can significantly impact their social, emotional, and cognitive development.

Avoidant Attachment

A removed, isolated style of attachment; in some models, includes a negative view of others.

Isolated Type

Denotes a classification or category typically used in psychology or psychiatry to describe individuals who prefer solitude and show little interest in social interactions.