Procter & Gamble Created One of the Most Outrageous Promotions

question 77

Multiple Choice

Procter & Gamble created one of the most outrageous promotions in marketing history.The offer itself was the soul of simplicity: Buy one giant-size box of Spic and Span and you can fill a clear plastic container with two free goldfish.The display even had its own net for scooping the little fish out.The fish were examples of

• A) premiums.
• B) display allowances.
• C) trade deals.
• D) freestanding inserts.
• E) advertising specialties.

---

Definitions:

Price Of Oil

The cost per barrel of crude oil, which fluctuates based on global market conditions, supply and demand, and geopolitical events.

Transportation Costs

Expenses associated with the movement of goods or people from one location to another.

Premium

A payment to an insurance company in return for the promise to pay a claim in certain states of the world.

Insurance Company

A business entity that provides financial protection and compensation for losses to individuals and entities in exchange for premium payments.