An Ad for Asian Sensations' Newest Product Line of Snack

question 33

Multiple Choice

An ad for Asian Sensations' newest product line of snack foods encourages readers to "Thai something new." In this example, the word play is used to:

• A) persuade consumers to try an Asian Sensations snack.
• B) inform customers that Asian Sensations sells nutritious snacks.
• C) persuade customers to check the Web site of Asian Sensations.
• D) persuade retailers to carry more Asian Sensations snack foods.
• E) remind customers that Asian Sensations has been reformulated.

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Definitions:

Quarterly Dividend

A dividend paid by a company to its shareholders every quarter, representing a portion of the company's earnings.

Capital Gains

The profit earned from the sale of an asset or investment which has increased in value over the holding period.

Shares

Units of ownership in a company or financial asset that represent a portion of the total capital.

Dividend Yield

A company's yearly dividend disbursement compared to its stock price, shown as a financial ratio.