If an Internet Advertiser Were to Subscribe to Nielsen-NetRatings,it Would

question 46

Multiple Choice

If an Internet advertiser were to subscribe to Nielsen-NetRatings,it would receive information about the Web surfing habits of various demographic groups.This would be an example of:

• A) proliferation research.
• B) recall testing.
• C) inquiry testing.
• D) advertising concept testing.
• E) media research.

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Definitions:

Net Cash

The difference between all cash inflows and outflows within a given period, often used to assess financial health.

Operating Activities

Day-to-day actions and transactions that are directly related to running a business, such as buying, selling, and production.

Prepaid Expenses

Expenses paid in advance for goods or services to be received in the future, recognized as assets on the balance sheet until used or consumed.

Net Cash

The difference between a company's total cash inflows and outflows over a specific period.