Examlex
The Kim-Lord Grid portrays the degree and the kind of involvement a consumer brings to the purchase decision.
Dramaturgical Sociology
A perspective in sociology that applies the metaphor of theater to analyze how individuals present themselves in everyday life to create specific impressions in the eyes of others.
Social Reality
The concept that recognizes the perception of the world shaped by social interactions and cultural conditioning, influencing how individuals understand their existence and social norms.
Research
Research is the process of systematically observing reality to assess the validity of a theory.
Hypothesis
A proposed explanation for a phenomenon, made as a starting point for further investigation, that can be tested through experimentation or observation.
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