Estella Is Trying to Create an Advertising Message That Communicates

question 83

Multiple Choice

Estella is trying to create an advertising message that communicates the tangible features of her company's laptop computers,telling consumers about the relative advantages of her products as compared to other offerings in the market.Estella is trying to create a(n) __________ appeal.

• A) emotional
• B) niche marketing
• C) informational
• D) institutional
• E) reminder

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Definitions:

Strategy Implementation

The execution of plans and strategies to achieve goals and objectives, typically involving the use of resources and coordinating efforts among team members.

Strategic Planning

The process of defining a business's strategy or direction and making decisions on allocating its resources to pursue this strategy.

Long-Range Planning

The process of setting goals and determining strategies for achieving those goals over a long-term period.

Core Competencies

The unique strengths or strategic advantages of an organization, stemming from the combination of its resources and capabilities, that differentiate it from competitors.