Which of the Following Is NOT True About Public Relations

question 9

Multiple Choice

Which of the following is NOT true about public relations?

• A) PR has become increasingly important as costs of other forms of marketing communications continue to increase.
• B) Consumers have become increasingly skeptical of marketing claims made in conventional media.
• C) Media coverage generated by PR is seen as more credible than paid advertising.
• D) With the growth of the Internet, PR is quickly losing its impact.
• E) Public relations activities often support other promotional efforts.

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Definitions:

Intrinsic Value

The inherent or true value of an asset, investment, or company, based on underlying perceptions of its worth.

January Call

An options contract that gives the holder the right to buy the underlying asset at a specified price within January.

Market Value

The current price at which an asset or service can be bought or sold in the open market.

Equity

The value of an ownership interest in a company, calculated as the company's assets minus its liabilities.