A Major Factor Contributing to the Growth in the Use

question 15

Multiple Choice

A major factor contributing to the growth in the use of direct marketing IMC efforts is

• A)reduced government regulation of deceptive advertising practices.
• B)expanded use of personal selling.
• C)a shift from objective-and-task to rule-of-thumb budgeting.
• D)increased use of credit and debit cards, and online shopping by consumers.
• E)the reduction in IMC noise, allowing for a decreased lagged effect.

---

Definitions:

Withdrawals

Amounts of money taken out from a business by its owner(s) for personal use, reducing the equity in the business.

Statement of Owner's Equity

A financial statement that shows the changes in the equity of a sole proprietorship over a period of time.

Worksheet

A worksheet in accounting is a document used for planning adjustments and reconciling accounts, aiding in the preparation of financial statements.

Income Statement

An Income Statement is a financial statement that shows a company's revenues and expenses over a specific period of time, culminating in net profit or loss.