When Comparing the Various Communication Channels Available to Marketing Professionals

question 7

Multiple Choice

When comparing the various communication channels available to marketing professionals, it becomes apparent that

• A) consumers prefer advertising over other channels.
• B) no single channel is better than another channel.
• C) public relations is the least expensive but the most successful.
• D) personal selling is the most expensive but the least successful.
• E) online marketing is taking the place of advertising and public relations.

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Definitions:

Obturator Externus

A muscle situated on the outer surface of the pelvic bone which acts to rotate the thigh laterally.

Piriformis

A muscle in the gluteal region of the lower limb, involved in the rotation of the thigh and known for its relation to the sciatic nerve.

Inversion

A movement that tilts the sole of the foot towards the midline of the body, opposite to eversion.

Tibialis Anterior

A muscle in the anterior compartment of the leg responsible for dorsiflexion and inversion of the foot.