The Increased Use of Customer Databases Has Enabled Marketers to Identify

question 117

Multiple Choice

The increased use of customer databases has enabled marketers to identify and track consumers over time and across purchase situations, and has contributed to the rapid growth in

• A)media advertising.
• B)publicity.
• C)public relations.
• D)sales promotions.
• E)direct marketing.

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Definitions:

Set-Points

The theory that each person's body has a predetermined or natural weight that it seeks to maintain through various physiological mechanisms.

Genetics

The study of heredity and the variation of inherited characteristics.

Ethnicity

Shared cultural practices, perspectives, and distinctions that set apart one group of people from another, based on heritage, language, religion, and social experiences.

Gini Ratio

A numerical measure of the overall dispersion of income among households, families, or individuals; found graphically by dividing the area between the diagonal line and the Lorenz curve by the entire area below the diagonal line.