The Cost of Communicating Directly with a Potential Customer Is

question 142

True/False

The cost of communicating directly with a potential customer is low compared with other forms of promotion.

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Definitions:

Dependent Variable

In experimental research, the variable that is tested and measured to see if it is affected by the manipulation of the independent variable.

Experimental Group

The group in an experiment that receives the treatment or intervention being tested, in contrast to the control group.

Control Group

In experimental research, a group of subjects that does not receive the experimental treatment, serving as a baseline to compare with the experimental group.

Extraneous Variable

In experimental research, a variable not controlled that could impact the outcome, potentially introducing error.