Gross Rating Points (GRP)measure How Often the Audience Is Exposed

question 109

True/False

Gross rating points (GRP)measure how often the audience is exposed to a communication within a specified period of time.

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Definitions:

Corporation

A legal entity that is separate and distinct from its owners, capable of owning assets, incurring debts, and entering into contracts.

Bond Investment Transactions

A financial activity involving the buying or selling of bonds, which are debt securities issued by entities to raise funds.

Accrued Interest

The interest that has been incurred but not yet paid at the end of a period on loans or bonds.

Semiannual Interest

Interest that is computed and disbursed semi-annually.