Especially for Marketers with New Products or Services, IMC Is

question 70

Multiple Choice

Especially for marketers with new products or services, IMC is needed because

• A) consumers need to know all about the features of new products before making a purchase decision.
• B) consumers are unlikely to buy products they are not aware of.
• C) it is impossible for products to sell themselves through word-of-mouth communication.
• D) pricing decisions cannot be made without IMC.
• E) new products and services need to be integrated into the supply chain value proposition.

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Definitions:

Entire Image

Refers to the full, unaltered visual content of an image file, without cropping or editing.

Brightness

The level of light within an image or on a display screen, affecting how light or dark the content appears.

Emphasize Details

Highlighting or making certain elements stand out in order to draw attention to specific information.

Icons

Small graphical representations used on a computer or application interface to signify applications, files, functions, or commands.